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modella in primo piano con sfondo viola e fascio di luce rosa

I Will Survive

Lifted lashes, deep black, no smudging. All day long!

I Will Survive Mascara is an intense black waterproof mascara that won't smudge, run or let you down.
Even when you get emotional. Even when you run. Even when the day seems never-ending!

Extreme resistance. Magnetic gaze!

I Will Survive is a deep black waterproof mascara that resists tears, smudges and humidity.
Its creamy formula with film-forming waxes:
  • Coats each lash
  • Gives visible volume
  • Lengthens and thickens
  • Without weighing down
The innovative spiral applicator combs and lifts lashes stroke after stroke, creating a natural lift effect and an intense, defined, magnetic look.

You live your day.
It stays in place.
DISCOVER NOW✨
modella in primo piano su sfondo viola mentre applica il mascara

Why you will (truly) love it

  • Zero smudges, zero compromises – Perfect until evening, even in extreme conditions.
  • Visible volume, noticeable lightness – Fuller lashes without a stiff effect.
  • Lifted, deep gaze – The spiral applicator amplifies every stroke.
  • Long-lasting waterproof hold – Ideal as mascara for summer, the gym or exciting events.
  • Professional performance, immediate results – Just one application is enough to make a difference.
mascara waterproof su sfondo viola con gocce d'acqua

The best waterproof mascara for volume, length and long-lasting wear

If you’re looking for the best intense black waterproof mascara that guarantees long-lasting wear, a lengthening and volumising effect, and zero smudging, I Will Survive Mascara is the ideal choice. Whether you’re always on the lookout for long-lasting waterproof mascara, intense black mascara, lengthening and curling mascara, water-resistant mascara or smudge-proof mascara, the reason is simple. Nobody wants to keep touching it up or end up with smudges under their eyes.
If you want longer, thicker and perfectly defined lashes with a single product, this is the solution that combines durability, volume and colour intensity in a single step.

modella in primo piano con applicazione mascara prima e dopo

How to use it for a flawless effect

Apply mascara to clean lashes that have been curled with an eyelash curler.
Brush along the lashes with small horizontal zigzag movements to distribute the product evenly and maximise volume and definition.
To remove, use a gentle two-phase make-up remover. Do not rub.

Want an even more intense look?
Pair it with Always Ready Eyeliner.
Define the upper lash line, blend lightly and finish with I Will Survive.
Together, they create a deep, defined and long-lasting eye look. All day long.

modella capelli rossi su sfondo azzurro con primer levigante pore star di mia makeup

FAQ

What is the best waterproof mascara that doesn’t smudge?
The best waterproof mascara is one that delivers long-lasting wear, intense black color, and a true smudge-proof formula. A high-quality waterproof mascara should resist tears, sweat, humidity, and heat without leaving dark marks under the eyes. The most effective formulas use film-forming waxes that coat each lash, creating volume, length, and definition without feeling heavy.

How long does waterproof mascara last on lashes?
A good long-lasting waterproof mascara can stay perfect on lashes for 12–16 hours without flaking, smudging, or losing intensity. Waterproof formulas are designed to withstand humidity, sweat, and tears, making them ideal for long days, hot weather, or emotional moments.

Does waterproof mascara damage your lashes?
No, waterproof mascara does not damage your lashes if it is applied and removed properly. Modern formulas are designed to hold curl and definition while keeping lashes flexible. To protect your lashes, always remove waterproof mascara using a gentle oil-based or bi-phase makeup remover instead of rubbing the eyes.

How do you apply mascara for more volume and length?
To achieve fuller, longer-looking lashes, start applying mascara from the root of the lashes and move upward to the tips. Use small zig-zag motions with the mascara wand to evenly distribute the product and separate the lashes. Adding a second coat can enhance both volume and length for a more dramatic eye look.

Is waterproof mascara good for summer, swimming, or the gym?
Yes. Waterproof mascara is ideal for summer, swimming, beach days, and workouts because it resists water, sweat, and humidity. A good smudge-proof waterproof mascara keeps your lashes defined and lifted even in challenging conditions.

How do you remove waterproof mascara without damaging lashes?
To remove waterproof mascara safely, use a bi-phase makeup remover or cleansing oil. Hold the cotton pad on your lashes for a few seconds to dissolve the mascara, then gently wipe downward. This method helps remove the product without pulling or stressing your lashes.

Create the perfect look

NEVERENDING EYE PENCILNEVERENDING EYE PENCIL
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NEVERENDING EYE PENCIL
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DOUBLE MATCH EYESHADOW DUODOUBLE MATCH EYESHADOW DUO
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Long-lasting eye primer. Intensifies colour and evens out the eyelid.

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STRIKE A BROW!STRIKE A BROW!
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4-tip eyebrow pen, lasts up to 16 hours

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