MIA Cosmetics is an Italian brand house , which is part of the cosmetics market: from makeup, to fragrances, to accessories, up to skincare, with a very precise strategic positioning: medium-low cost and high service. This implies a very strong identity that is connoted in a top quality cosmetic product , cosmetics and makeup totally produced and certified in Italy , complementary with a leverage on the customer attention and experience that is offered to the customer in our stores.
Mia differs in the fundamental concept of customer satisfaction. The customer is at the heart of our offer system and its use value must be consistent with its perceived value. We offer a shopping experience that allows the customer to feel accompanied and guided in the way that best suits their needs: we define it as a "one-to-one experience". your or the MIA world from the store to makeup to skin care always adapt to the specific needs of each woman, with her problems and insecurities. In every MIA shopper that goes around the streets or a mall there are no products, but beauty solutions, sensations and the certainty of being more beautiful every day. Every woman does not buy a product or a cosmetic, but a better version of herself and it is precisely this that we strive every day to offer our customers the quality of our products, 100% Italian certified cosmetics , ready for all intolerances or hypersensitivity of the our customers by offering hypoallergenic, nickel-free products and absolutely strongly supporting no animal testing .
MIA MAKE UP: MAKEUP STORES IN FRANCHISING
We evaluate the opening of a new store makeup franchise brand My Make-upprovided that the area parameters of the store from 40 to 70 square meters located in a shopping center or city center and a catchment area of no less than 60 thousand inhabitants are respected. The contract has a duration of 5 years and provides for goods installation, supply of hardware and management software, 100% top-up, while no entry fees, royalties and bank guarantees are required. Joining the Mia Makeup makeup franchise means marrying a successful and proven business model. Our staff, made up of capable and competent professionals, is made available to those who want to do something and get involved in order to obtain maximum satisfying economic and professional results.
In a fierce and competitive market, relying on those who have already experienced successful business logics today represents a concrete and safe investment opportunity. Our development policy is oriented in Italy and abroad. With more than 40 points of sale in Italy and abroad and with a product distribution in most of the Middle East, Morocco, Lebanon, Algeria, Sudita Arabia, Greece and Lithuania. We are always looking for commercial partners for the development of the MIA Makeup project in Italy, Europe and the world
COSMETICS MADE IN ITALY
Made in Italy cosmetics and make-up, we believe in quality, innovation and the ability to anticipate trends. 98% of the MIA Cosmetics productions are made in Italy by laboratories that ensure quality and safety for the final consumer. Our quality control ensures compliance with the requirements and application of all the standards described in the GMP. The harmonized standard that describes the specific GMP (Good Manufacturing Practice) requirements for the cosmetics sector is UNI EN ISO 22716: 2008 “Cosmetics - Good Manufacturing Practices (GMP) - Guidelines on Good Manufacturing Practices” . This document, specially designed for the cosmetic industry, provides guidelines for the production, control, storage and shipping of cosmetic products.
Zero kilometer cosmetics
Unlike the markets linked to large retailers, which often also cause great waste and great costs, the "zero kilometer" cosmetics supply chain was designed by MIA in full respect of nature:
- Reduction of pollution and waste: use of fuels and of the resulting emissions limited to a minimum thanks to reduced movements, less use of packaging and storage and packaging systems.
- Quality: the products are always local and always fresh, guaranteeing the absence of products grown in foreign countries with poor quality controls.
- Territory and tradition: direct knowledge of producers, collaboration between producers, visits and checks to production companies, direct involvement in social activities and development of interpersonal relationships.