Stock up on face masks for only € 3.90!


Your favorite mascara from € 2.90!

Are you ready? BLACK FRIDAY! Are you ready for Christmas shopping? You are ready for discounts and unrepeatable opportunities to start buying the first gifts for this Christmas 2021 and why not treat yourself to makeup and beauty.


From midnight on Friday 19 November 2021, 12 days of madness will start with unmissable opportunities for make-up and skincare shopping. The Black Friday Beauty of MIA Cosmetics includes discounts on many products in the range, from products for the face base including foundation, liquid and compact concealers, loose powders and camouflage palettes with a 20% discount, to face masks for skins dry, greasy and mixed for only € 3.90, the lengthening, volumizing mascaras for screaming eyelashes at the price of € 2.90 and the unmissable promo on 2 + 1 lip tints. All you have to do is add the products you prefer to the cart and do business for yourself and start thinking about gifts for friends, for your sister or for the mother who is obsessed with skincare!

Black Friday is the right occasion to renew the brush set, to test a new mascara and why not, dare with a new lipstick color to wear even under the mask!

But How Was Black Friday Born? And Why Cyber ​​Monday?

The origins of Black Fridaydate back to the 1960s in the United States and Canada to celebrate the day after Thanksgiving, one of the most famous American holidays, celebrated every last Thursday in November. In fact, from that day on, overseas shopkeepers began to entice consumers with particularly appetizing offers to stimulate pre-Christmas shopping. Do you know why “black”, black? There are two theories. The first and most accredited dates back to the 60s, when in Philadelphia people poured into the street and stormed the shops, just to indulge in the wildest purchases on the occasion of discounts while the meaning of "black" seems to have been born when the police were faced with a high volume of traffic that created problems of public order: for this reason the policemen talked about Black Friday. The second theory, born in the 1980s, refers to accounting records which were marked with two colors: red for negative figures and black to indicate positive sales. On the Friday after Thanksgiving he used to bring the shopkeepers "back in the black".

The Cyber Monday , however, is a very recent occurrence, founded in the early 2000s and the spread of the Internet and ecommerce, while the term was invented in 2005 by Ellen Davis during the Christmas season. Retailers noticed the tendency of users to shop online starting the Monday after Thanksgiving. So all the vendors extended the Christmas shopping weekend, and Cyber ​​Monday was born. Cyber ​​Monday today is an appointment deeply linked to online shopping, before the traditional retail world where you can find the best online offers related to makeup , beauty

When does the Black Friday of beauty at MIA Cosmetics start?

MIA Cosmetics confirms its participation in Black Friday again this year. The start of Black Friday is set for November 27, 2020. If you can't shop on this day, we offer two days full of unmissable bargains and promotions. Mark your calendar November 27, November 28 and November 29 to not miss a single opportunity!

Where can I find MIA Makeup's Black Friday discounts?

The beauty discounts on the occasion of Black Friday 2021 will be active in all MIA Makeup stores and on our website

Will there be any reserved or even more advantageous discounts?

Of course ! MIA Makeup always rewards its most loyal customers who have activated or want to activate a fidelity card. In fact, by subscribing to the MIA Makeup fidelity card you will have full access to an undisputed series of advantages such as pre-sales, a reserved appointment to discover the new collections, a reserved day on the occasion of black friday so you can take advantage of the same discounts avoiding waiting and crowds at the inside the MIA Makeup stores. You will be able to discover their advantages by accumulating points both online and in points of sale.

Can I get more benefits during the black fiday?

Yup ! Subscribe now to the MIA Makeup news letter to stay updated on all the black friday makeup promotions and on all the initiatives and promotions that will be in the future. Of course, all your data will be treated in full compliance with the privacy regulations.

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