Cosmetics and make-up made in Italy, we believe in quality, innovation and in the ability to anticipate trends.

98% of MIA Cosmetics products are made in Italy by laboratories that ensure quality and safety for the final consumer. Our quality control ensures compliance with the requirements and application of all the standards described in the GMP.

The harmonised principle that describes the GMP (Good Manufacturing Practice) requirements specific to the cosmetics sector is UNI EN ISO 22716: 2008 "Cosmetics - Good Manufacturing Practices (GMP) - Guidelines on Good Manufacturing Practices". This document, specifically designed for the cosmetics industry, provides guidelines for the production, control, storage and shipping of cosmetic products.


Unlike the markets linked to large-scale distribution, which often also causes great waste and costs, the "zero kilometre" cosmetics chain has been designed by MIA in full respect of nature:

  • Reduction of pollution and waste: use of fuels and the resulting emissions are limited to a minimum thanks to reduced travel. This also means less use of packaging and conservation and packaging systems.
  • Quality: products are always local and always fresh, guaranteeing the absence of products grown in foreign countries with little quality control.
  • Territory and tradition: direct knowledge of producers, collaboration between producers, visits and controls to producer’s companies, direct involvement in social activities and development of interpersonal relationships.
  • Cost reduction: absence of intermediaries between producers and consumers with consequent reduction in shipping costs and fuel.

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