MIA make-up and cosmetics are born from the conviction that charm and well-being of face and body are an indissoluble union, the result of the same passion for quality, continuous innovation and a single driving soul: the love for beauty while respecting the health of the skin.
- Technology: study and comparative analysis of the best formulas, the latest generation of active ingredients, high-tech ingredients. MIA is based on the latest discoveries in cosmetic research to offer products that are always unique and revolutionary.
- Safety: MIA cosmetics undergo clinical safety tests to ensure the reliability and safety of each formulation. All skin care products are formulated and tested to be hypoallergenic and non-comedogenic; eye contour treatments are ophthalmologically tested. All MIA cosmetics are 100% made in Italy.
- Effectiveness: a problem, a solution. A desire, a reality. The concrete needs of women are the real source of inspiration for intelligent and highly strategic products that aim to satisfy all types of needs with tested results.
- Sensory: surprising textures, soft and melted, fresh and sophisticated scents. Facial and body care become moments of supreme well-being and voluptuous pleasure thanks to the use of the purest and most precious components, which is combined with a long process of research aimed at identifying the most effective, pleasant and safe combination. Each product is developed with the utmost care and attention to detail, from the composition of the formula to the choice of packaging.
- Clarity: the confusion in the panorama of cosmetics often ends up paralyzing the choices of consumers. Mia Cosmetics offers treatments with proven effectiveness, clear indications and promises faithful to the results.
- Practicality: convenient formats, modern and functional packaging are the distinctive features of slim and "smart" lines.