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🚚 FREE SHIPPING FROM 69,90€
🚚 FREE SHIPPING FROM 69,90€

I WILL SURVIVE

The new waterproof mascara!

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modella con bolle di spaone mentre applica lip gloss

Flirty Lips

The new lip gloss: intense shine, lasts up to 6 hours!

DISCOVER MORE❤️

3+1 SUMMER VIBES

Our special promo 3+1 on all the products

BUY NOW🌷

I WILL SURVIVE

The new waterproof mascara!

DISCOVER NOW🖤
modella con bolle di spaone mentre applica lip gloss

Flirty Lips

The new lip gloss: intense shine, lasts up to 6 hours!

DISCOVER MORE❤️

Make-up and Skincare best seller

The most beloved beauty products for in your beauty routine.

FLIRTY LIPSFLIRTY LIPS
New in
3+1

Volumising mirror-effect lip gloss. Long-lasting shiny colour up to 6 hours

FLIRTY LIPS
+7 Colors
Select the desired product
€16.10
I WILL SURVIVEI WILL SURVIVE
New in
3+1

Black waterproof mascara. Volume, definition and long-lasting wear.

I WILL SURVIVE
€18.80
BEYOND TOUCH CONCEALERBEYOND TOUCH CONCEALER
3+1

Fluid concealer with hyaluronic acid. Natural finish, long-lasting and no-transfer effect

BEYOND TOUCH CONCEALER
(16)
+8 Colors
Select the desired product
€18.60
MATTE 'N BOMBMATTE 'N BOMB
New in
3+1

Velvet effect liquid lipstick. Matte finish, no transfer, moisturizing and light.

MATTE 'N BOMB
(3)
+7 Colors
Select the desired product
€16.15
SWIPE LIP STYLERSWIPE LIP STYLER
3+1

Waterproof Lip Pencil

SWIPE LIP STYLER
(4)
+8 Colors
Select the desired product
€11.10

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Browse the Blog and get inspired by the latest beauty news, tips and trends!
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Choosing the Perfect Mascara: Tips and Tricks
How to remove the do-it-yourself semi-permanent nail polish, without damaging your nails
Mocha mousse, the new Pantone colour 2025. We know the colour that has already set the trend in the world beauty
Perfect Summer Makeup: Trends, Tips & Must-Have Products for the Season
Makeup brushes, let's learn together about the types and how to use them
Cinema and MakeUp: The Iconic Movies That Inspire the Beauty World
Banned Glitters? No more glitter in makeup? Let's clarify!
Choosing the Perfect Mascara: Tips and Tricks
How to remove the do-it-yourself semi-permanent nail polish, without damaging your nails
Mocha mousse, the new Pantone colour 2025. We know the colour that has already set the trend in the world beauty
Perfect Summer Makeup: Trends, Tips & Must-Have Products for the Season
Makeup brushes, let's learn together about the types and how to use them
Cinema and MakeUp: The Iconic Movies That Inspire the Beauty World
Banned Glitters? No more glitter in makeup? Let's clarify!

News and Offers

Flirty Lips

Your Flirty look is finally here!
Flirty Lips is a lip gloss that delivers vibrant colour, a mirror-like shine and instant optical volume.
Its lightweight, non-sticky formula coats the lips, leaving them soft, smooth and radiant for up to 6 hours, for a glamorous yet comfortable look from morning to night.

mascara i will survive con modella durante l'applicazione

I Will Survive

Flawless lashes, no matter what
An intense black waterproof mascara that delivers volume, definition and long-lasting wear without smudging. Its creamy formula coats and protects the lashes, resisting tears, humidity and everyday stress. The innovative spiral brush combs, lifts and lengthens for a deep, impeccable look that lasts all day.

waterproof lip pencil

4 new shades of Swipe Lip

We've added 4 new shades to the Swipe Lip Styler range to give you even more expression possibilities. With a soft, smooth and strictly waterproof texture, the new shades range from warm and enveloping nudes to bolder tones.
Draw, define and fill in your lips with a precise stroke that resists everything.
👉 Discover the new colors and find your perfect match!

primer club mia cosmetics

Primer Club

The perfect base has finally arrived
Discover our new collection of 5 innovative primers, designed to care for your skin while enhancing your makeup. Gentle formulas with effective ingredients to turn your daily routine into a little beauty moment.

modella con nuovo mascara allungante really my lashes

Really My Lashes!

Really My Lashes is the lengthening mascara that gives you long, lightweight, and perfectly separated lashes. Its formula with soft waxes and next-generation polymers ensures smooth application without clumps or smudges. Ultra-black pigments deliver an intense, deep look that lasts all day.

Mia Make-Up Renewed: Discover the New Store!

Our store at the Apollo Shopping Center has been renewed with a modern design, more welcoming spaces, and innovative displays that enhance our products. Come and discover a whole new shopping experience in the world of Mia Make-Up!

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