About Us | | MIA Cosmetics | Makeup & Skin Care Made in Italy

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The story of Mia cosmetics

Mia Cosmetics was founded by Luigi D'Amore together with a team of professionals in the beauty and cosmetics industry who, thanks to their skills, have created a line of high-quality products. The company is based in Italy, and this is reflected in the attention to detail that is clear in each product. Mia Cosmetics is committed to using controlled, cruelty-free ingredients, not limited by gender, age or race and promote diversity and inclusion.

Mission

Designing and creating unique and inimitable cosmetics, capable of enhancing and celebrating beauty in every aspect without prejudice and without boundaries: we want to challenge the definition of beauty, encourage authenticity and celebrate diversity. Your Italian Beauty is the claim that highlights the identity of Mia Cosmetics rooted in Made in Italy. The mission is based on countless and innovative display solutions that allow the consumer to choose from a wide range of products, constantly enriched with new launches and seasonal collections.

Vision

Being among the ambassadors of Made in Italy in the world, spreading corporate values, strengthening the brand identity and aligning individual and group objectives by ensuring that employees, retailers, makeup artists, international distributors, listening to customer needs, feel an integral part of the Mia world in order to become the best ambassadors of the Brand.

Mia Cosmetics offers a wide range of products enclosed in 3 brands with the same philosophy!

MIA Make-up

MIA Makeup offers an extraordinary range of face, eye and lip make-up products, each precisely formulated to meet the needs of every skin type and personality. From foundations to concealers, powders to illuminating bases, each facial product is designed to offer flawless coverage and a natural finish. For the eyes, Mia Makeup presents a wide selection of eyeshadows, eyeliners and mascaras, ideal for creating looks ranging from the understated to the bold, providing definition and intensity to the eyes. The lip collection includes lipsticks, glosses and pencils, available in a wide range of colours and finishes, designed to enhance the natural beauty of the lips and suit any occasion.

Mia Makeup is dedicated to celebrating the diversity and uniqueness of each individual, offering products that allow you to express your personality to the fullest. Whether you prefer a natural, understated look or more glamorous and dramatic make-up, Mia Makeup has everything you need to create a flawless, personalised look.

MIA Proskin

Mia Proskin with cosmetics for the daily beauty routine, for facial and body skin care. Creams, serums and masks designed to effectively combat ageing or age and sun spots. Products formulated with the latest advances from the Italian cosmetics industry to guarantee effective and visible results every time.

MIA Prohair

Mia Cosmetics enthusiastically announces the launch of the new Mia Pro Hair line, a range of hair products designed to offer high performance and professional results, both at home and in the salon. The line includes a wide selection of products, from shampoos to leave-in moisturisers and nourishing oils, providing complete, targeted care for every hair type. Each product is formulated with high-quality ingredients to ensure moisture, strength and shine for the hair. Mia Pro Hair will be available soon, ready to revolutionise your daily beauty routine with professional, high-performance solutions.

Mia's Values

Your Italian Beauty: Mia Cosmetics' pay-off hold all the values of the brand. Manifesto of Mediterranean beauty, since 2015, Mia has become an ally of the beauty of women and men from all over the world.
If you are looking for beauty products that reflect a strong Italian personality, you are in the right place. Mia Cosmetics is synonymous with high-quality cosmetics, totally designed and manufactured in Italy. Mia Cosmetics' payoff is Your Italian Beauty, and this couldn't be more appropriate. Your Italian Beauty encompasses all the values of the brand: love for beauty, attention to detail, passion, innovation and Made in Italy traditions. Each MIA product helps you express a strong Italian personality, making you the most beautiful version of you.

Our commitment to Quality

Mia Cosmetics is committed to providing only high-quality products that respect your skin and the environment. We use only controlled and certified ingredients, reflecting the strict provisions imposed by the EU Regulation on cruelty-free, subjected to rigorous tests and formulated to meet the needs of every skin type, even the most sensitive ones.